Just Your Type

At first glance, the key visual appears colorful and cheerful. On closer inspection, however, it reveals a deliberate symbolism that is waiting to be discovered. The centerpiece of the anniversary design is the key visual. It captures the distinctive attributes of Saint Korbinian and the city of Freising. The clear division of the key visual reflects the distinction between the ecclesiastical and secular elements, giving the overall image a balanced symmetry. The bold key visual of the anniversary, which can also be used as a very small logo, brings joy through its modularity.

The full set of “Korbinicons” is placed in a ColorFont, making it easy to position them next to each other to create a vibrant and cheerful layout. This encourages everyone to get involved, from the renowned Weihenstephan brewery to the local chocolaterie.

From paper bag to packaging. To hand out all the media produced, we thought of a colorful paper bag that could hold the magazine and some other products with the festive design. Often, the medium provides new opportunities, as the 1300 pops up unexpectedly when the bag is fully opened.

The bags are custom-sized and composed of 100% cotton. They are produced and screen printed with the company’s vibrant corporate colors. Made by WERC from Passau.

The Korbinian bundle in particular should continue to play a formative role for Freising. After all, it is a good way to tell the story of Freising: The Korbinian bear has made its contribution as a carrier. Anchored in modular form of the anniversary logo we indirectly think of the bear.
Now it is up to the people of Freising to do their bit. The parcel thus becomes a new symbol of solidarity. The “red bundle tied with silver ribbons” can now no longer only be found on the city's coat of arms, but is also available throughout the city in the striking form of rucksacks, bags and rental bicycles.

01 Otto of Freising
Bishop and philosopher of history

02 Katharina Mair
Citizen and early supporter of the Reformation in Freising (among other things, she cooked bacon dumplings during Lent, which was forbidden for religious reasons)

03 Jakob Roider (Roider Jackl)
Gstanzl singer and humorist

04 Paula Weber-Schäfer
Businesswoman and local politician (often with a dog in her arms)

05 Therese von der Vring
Expressionist painter from Freising

06 Johann Franz Eckher von Kapfing and Liechteneck
Prince-Bishop of Freising from 1695/96 to 1727

07 Father Carl Meichelbeck
Historian and author of the Historia Frisingensis from 1724

The world’s oldest brewery has developed a special anniversary beer: A Zwicklbier made with Perle hops from Hallertau and light barley malt.

This naturally cloudy Helles is enhanced with IGEPAs label paper Trevi Verge, which gives it a natural feel thanks to its ribbed texture. The beer, featuring a striking anniversary design, has already gained many fans, necessitating a third round of brewing. Honestly, designing a beer label was one of our biggest dreams that came true :)

Actually, we are quite sad that the jubilee is over now, especially because of the loss of this tasty beer.

All over the city of Freising, the streets are decorated with flags that commemorate the anniversary throughout the year.