Just Your Type

Brü—Brü—Brü—Brückenfestival! sings Bird Berlin, the beloved host, as the crowd joyfully joins in. For a long time now, loyal fans have affectionately referred to their festival simply as BRÜ. The hashtag #BRÜBRÜBRÜ continues to gather more and more photos, capturing the spirit of the event. This year, we elevated the iconic BRÜ, transforming it into a versatile key visual. It works seamlessly in different colors and scales down perfectly as a logo for social media.

Inspired by the three-note chords, we divided the letters into three segments. You might think this would work with any typeface, but of course it doesn’t. We refined the letterforms to ensure that the shapes repeat seamlessly and beautifully.

While designing the poster, we thought about cutting and rebuilding the letters in different heights. Which made it even harder to find the right moments to divide the letters. Like the umlaut Ü in the version of the compact height. We for e.g. cut the dots.

Right from the start, we knew the design had to be fun, bright, and colorful. We wanted to bring something new to the festival designs, and a ColorFont was the perfect solution. We came up with a color code to match our vision for the festival day in August: warm and sunny.

Picking colors that would still pop in CMYK print was a challenge. – But I guess we made it!

We came up with three different heights for the stacked typeface design, so users of the font have more flexibility to adapt it to various formats or mix and match the heights for creative combinations, as in type animations.

The ColorFont offers three distinct color schemes for each height, designed to complement various backgrounds and provide a creative playground for designs across different media. It’s ideal for use in video, stage design, festival signage, motion graphics, and more.

The basic glyph set works great for short headlines. We added some basic punctuation and figures, and obviously started with some arrows, of course. We ended up designing some fun tricolored icons. We had to stop at some point, though (sometimes deadlines save your life).

We gave three height options, so users could move the headlines around easily. Let the typeface move, grow, dance, or even simulate an equalizer with just a GIF animation.