Just Your Type

Brü—Brü—Brü—Brückenfestival!’” sings Bird Berlin, the beloved host, as the crowd joyfully joins in. For a long time now, loyal fans have affectionately referred to their festival simply as ‘Brü.’ The hashtag #BRÜBRÜBRÜ continues to gather more and more photos, capturing the spirit of the event. This year, we elevated the iconic ‘BRÜ,’ transforming it into a versatile key visual. It works seamlessly in different colors and scales down perfectly as a logo for social media.

From the beginning it was clear. The design should be fun, bright colorful and bring something new to the previous festival designs: A Color Font was the solution. We definded a color code as we imagined the festival day in August: Warm and sunny.

We designed three different heights for the stacked typeface design, giving users of the font more flexibility to adapt it to various formats or to mix and match the heights for creative combinations.

The ColorFont offers three distinct color schemes for each height, designed to complement various backgrounds and provide a creative playground for designs across different media. It’s ideal for use in video, stage design, festival signage, motion graphics, and more.

The basic glyph set works for short headlines, added some interpunctuations and figures and abviously started with some arrows and ended up designing fun tricolored icons. The deadline and other jobs needed to stop us for going crazy.

With designing the poster we already thought about cutting and rebuilding the letters in different heights. Finding the right moment to devide the letters was a decicionmaker that forced us to redesigning some letters for a clear design. As the Umlaut Ü in the compact letterheight. We cuttet the dots.

We drew inspiration from the classic harmony of three-tone chords and divided the letters into three segments. You might think this works with any font—but of course, it doesn’t. We refined the letterforms to ensure the shapes repeat seamlessly and beautifully.

We took the chance and created an easy system to let the Color Font move. With a few adaptions we had three different heights that easily could be chanced for Headlines. Now the Typeface can move, can grow, can dance, can sing in Accords or even simulate a Equalizer with an gif Animation.