Just Your Type


Just Your Type

Short facts


Wittmann Möbelwerkstätten


Corporate Typeface


Refresh by Martin et Karczinski

Magazine & Graphics for Salone 2023 by Zaven

Shows off with big type

On the occasion of Salone del Mobile 2022, Martin et Karczinski undertook a brand refresh for Wittmann Möbelwerkstätten. We were tasked with designing one of the most formative components – the new corporate typeface.

Under the motto: »future-driven connection to originality,« we captured the essence of the written graphics from their inception – the birth of the Wiener Werkstätte. Furthermore, we cultivated an independent, elegant, and contemporary sensation that invites use on a large scale.

future-driven connection to originality

Just Your Type
Just Your Type
Just Your Type
Just Your Type
Just Your Type

Wittmann’s aspiration was to uncover a distinct and recognizable form idea, one that would establish identification using a single letter. This endeavor led us to pioneer the Reverse Serif, a novel design approach for letter shapes. This principle not only embodies the minimalist nature of a square but also finds resonance in their square-shaped logo, further enhancing Wittmann’s brand identity.

Just Your Type

Open-Type features offer a flexible use of alternative letters or ligatures that easily create a logo-like visuality. Different widths, a distinctive »Reverse-Serif Element«, combined with ligatures or superscript abbreviations give the opportunity to play with multiple styles.

Wittmann Display Vivid offers multiple Styles.



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