Wittmann
Short facts
client
Wittmann Möbelwerkstätten
category
Corporate Typeface
colloboration
Refresh by Martin et Karczinski
Magazine & Graphics for Salone 2023 by Zaven
Stand 2023 Nichetto Studio
Shows off with big type
Shows off with big type
On the occasion of Salone del Mobile 2022, Martin et Karczinski undertook a brand refresh for Wittmann Möbelwerkstätten. We were tasked with designing one of the most formative components – the new corporate typeface.
Under the motto: »future-driven connection to originality,« we captured the essence of the written graphics from their inception – the birth of the Wiener Werkstätte. Furthermore, we cultivated an independent, elegant, and contemporary sensation that invites use on a large scale.
future-driven connection to originality
Wittmann’s aspiration was to uncover a distinct and recognizable form idea, one that would establish identification using a single letter. This endeavor led us to pioneer the Reverse Serif, a novel design approach for letter shapes. This principle not only embodies the minimalist nature of a square but also finds resonance in their square-shaped logo, further enhancing Wittmann’s brand identity.
Open-Type features offer flexible use of alternative letters or ligatures that easily create a logo-like visuality. Different widths, a distinctive »Reverse-Serif Element«, combined with ligatures or superscript abbreviations give the opportunity to play with multiple styles.
Wittmann Display Vivid offers multiple Styles.
Width
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